The fall out from Instagram first providing an Android application followed by the Facebook buyout for $1 billion is rumbling on. Now it appears that Senior Vice President of Marketing for Apple, Phil Schiller has dumped Instagram leaving many (with too much time on their hands) to ponder why.
Schiller is ‘allegedly’ quoted as saying “It ‘jumped the shark’ when it went to Android.”. Ouch.
Then, a chap named Clayton reached out and got this personal email back:
Instagram is a great app and community. That hasn’t changed.
But one of the things I really liked about Instagram was that it was a small community of early adopters sharing their photographs.
Now that it has grow(n) much larger the signal to noise ratio is different.
That isn’t necessarily good or bad, it’s just not what I originally had fun with.
I do not see how 30 Million People is a “small community of early adopters” but at the same time this was his personal account. It is not beyond the realms of possibility that he just got sick of Instagram, and the Android thing was the straw that broke the camel’s back. And that infers that iPhone users are as much to blame for the “noise” as anyone else.