One of the pleasant surprises about watching the Amazing Spider-Man last night was seeing Android devices all over the palce. Spidey’s weapon of communication was non other the quite excellent Sony Xperia Mini Pro. In a world where ‘cool’ is defined by the iPhone, even the might of Apple probably could not throw enough money to get brand visibility against the Sony funded film. I’m not the only one to notice, as mentioned this week by Business Week:
Peter Parker, the teenage superhero in The Amazing Spider-Man, isn’t the only one in Sony’s blockbuster summer film boasting superpowers. The movie is set in an alternate reality where Sony’s own gadgets rule and Apple products are nonexistent.
Ouch. But the reality is apart from Peter’s choice of Android, it doesn’t smack of obscene product placement in the league of Casino Royale. It’s functional, and if Sony really wanted to push it, they could have given Spidey the white version of the Xperia Mini Pro. Now that would stick out!
There is also another scene where two geeks are looking up YouTube to watch some amateur Spidey footage on what appears to be a Sony Tablet. But it is not the Tablet S, as mentioned elsewhere, due to the distinctive wedge shape being missing. Could this be a sneak peak of the rumoured new tablet from Sony? Probably not but it is interesting that Sony picked the Mini Pro, a phone that has been superceded in 2012, and yet features the new logo of Sony minus the Ericsson of the version that is still currently available. It is odd that Sony did not use this opportunity to repackage the Mini and Mini Pro with the film in mind and re-release them with Ice Cream Sandwich.
It is odd that Sony did not use this opportunity to repackage the Mini and Mini Pro with the film in mind and re-release them with Ice Cream Sandwich.
It is not just Android that gets an airing either. The conflicted villain of the piece, Dr Curtis Connors (played by Rhys Ifans) seems to prefer Sony laptops and monitors too.
So in a world without iPhones, the baddies can still be vanquished by Android weilding heroes. Maybe, the baddies were Apple? Maybe.